Hacking Growth References
All the references from the book “Hacking Growth” by Sean Ellis, chapter by chapter.
INTRODUCTION
Eric Ries, “How Dropbox Started as a Minimum Viable Product” TechCrunch, October 19, 2011
Steve Jurvetson and Tim Draper, “Viral Marketing: Viral Marketing Phenomenon Explained,” January 1, 1997, DFJ blog
Eric M. Jackson, “The PayPal Wars: Battles with eBay, the Media, the Mafia, and the Rest of Planet Earth” (WND Books: 2012)
Josh Elman, “3 Growth Hacks: The Secrets to Driving Massive User Growth”, filmed August 2013
“Conversation with Elon Musk,” online video clip, Khan Academy, 2013
LeanStartup.co, “Dropbox @ Startup Lessons Learned Conference 2010,” July 2, 2014
Douglas MacMillan, “Chasing Facebook’s Next Billion Users,” Bloomberg.com, July 26, 2012
Chamath Palihapitiya, comment on question “What are some decisions taken by the ‘Growth team’ at Facebook that helped Facebook reach 500 million users?” Quora, May 13, 2012; Yishan Wong, December 12, 2010, comment on question “What was the process Facebook went about getting their website translated into different languages?” Quora website
Andrew Chen, “Growth Hacker Is the New VP Marketing,” @andrewchen (blog)
Michael Carney, “Brian Chesky: I Lived on Cap’n McCain’s and Obama O’s Got Airbnb Out of Debt,” January 10, 2013. Pando (blog); Dave Gooden, “How Airbnb Became a Billion Dollar Company,” Dave Gooden (blog), June 31, 2011; Rishi Shah, “Airbnb Leverages Craigslist in a Really Cool Way,” GettingMoreAwesome (blog), November 24, 2010
Matthew S. Olson, Derek van Bever, and Seth Verry, “When Growth Stalls,” Harvard Business Review, March 2008
Aatif Awan, “Lessons Learned from Growing LinkedIn to 400m Members,” GrowthHackers.com video of talk, February 18, 2016
Amir Efrati, “The People Who Matter at Uber,” The Information (blog), August 30, 2016
Michael Porter and James E. Heppelmann, “How Smart, Connected Products Are Transforming Competition,” Harvard Business Review, October 2015
Fred Lambert, “Tesla Is Building a New Growth Team ‘From Scratch’ Ahead of the Model 3 Launch, Hires from Facebook and Uber,” Electrek (blog), May 9, 2016
“Internet Users by Country,” Internet Live Stats website
Aaron Smith, “U.S. Smartphone Use in 2015,” Pew Research Center website, April 1, 2015
Anne Freier, “Ad Blocker Adoption Jumped Over 34% in 2016,” Mobyaffiliates (blog), June 23, 2016; “Nearly Two in Three Millennials Block Ads,” eMarketer blog, September 21, 2015
Nathalie Tadena, “Streaming Video Subscriptions Are Now Just as Popular as DVRs,” Wall Street Journal website, updated June 27, 2016
Eric Kutcher, Olivia Nottebohm, and Kara Sprague, “Grow Fast or Die Slow,” McKinsey & Company website, April 2014
“73% of CEOs Think Marketers Lack Business Credibility,” Fournaise Marketing Group website, media release, June 15, 2011
Graham Charlton, “Why Are Conversion Rates So Low? [Infographic],” Econsultancy (blog), October 18, 2012
CHAPTER ONE: BUILDING GROWTH TEAMS
Carolyn Dewar, Scott Keller, Johanne Lavoie, and Leigh M. Weiss, McKinsey & Company, Organization Practice, “How Do I Drive Effective Collaboration to Deliver Real Business Impact?” September 2009
Adam M. Kleinbaum, Toby E. Stuart, and Michael L. Tushman, “Communication (and Coordination?) in a Modern, Complex Organization,” Harvard Business School’s Working Knowledge blog, July 31, 2008
Ranjay Gulati, “Silo Busting: How to Execute on the Promise of Customer Focus,” Harvard Business Review, May 2007
Ben Horowitz, “Good Product Manager/Bad Product Manager,” Andreessen Horowitz website (no exact date given)
Noah Kagan, “What Happens After You Get Shot Down by Mark Zuckerberg?” Fast Company, July 24, 2014
Harry McCracken, “Inside Mark Zuckerberg’s Bold Plan for the Future of Facebook,” Fast Company, Long Read/Behind the Brand (blog), November 16, 2015
“Fireside Chat: Defining True Growth—How Do You Find Your North Star Metric,” GrowthHackers
Andrew McInnes, “How Do You Choose the Best Growth Team Model?,” Medium, October 19, 2015
John Egan, “How We Increased Active Pinners with One Simple Trick,” Pinterest Engineering blog, March 18, 2016
Anand Rajaraman, “Goodbye, Kosmix. Hello, @WalmartLabs,” @WalmartLabs blog, May 3, 2011
Josh Schwarzapel, “How to Start a Growth Team: Lessons Learned from Starting the Yahoo Growth & Emerging Products Team,” Medium, July 9, 2015
CHAPTER TWO: DETERMINING IF YOUR PRODUCT IS MUST-HAVE
Alice Z. Cuneo, “Microsoft Changes Its Marketing Tune for Lackluster Zune,” Advertising Age, November 5, 2007
Farhad Manjoo, “The Flop That Saved Microsoft,” Slate, October 26, 2012
Chamath Palihapitiya, “How We Put Facebook on the Path to 1 Billion Users,” posted at YouTube, January 9, 2013; Brian Roemmele comment on question “How did Yelp gets its first 25 million reviews? What was the innovation to attract users when they started?” Quora, July 31, 2013
Amy Pack, “Is BranchOut a LinkedIn Killer?,” CNBC.com, June 14, 2012
Josh Constine, “How BranchOut Hit the Tipping Point and Grew from 1M to 5.5M Actives in 2 Months,” TechCrunch, March 2, 2012; Colleen Taylor, “BranchOut Hits 25 Million Users, Nabs $25M in Series C Funding,” TechCrunch, April 19, 2012
Marc Drees, “BranchOut Keeps Falling Down, Down,” ERE Media, June 23, 2012
Colleen Taylor, “BranchOut CEO Rick Marini on Building a Company atop Facebook’s ‘Shifting Sands’ [TCTV],” TechCrunch, August 10, 2012
Ingrid Lunden, “As BranchOut Team Goes to Hearst, 1-Page Buys BranchOut’s Assets for $5.4M in Cash and Shares,” TechCrunch, November 18, 2014
Growth @ Airbnb, “Driving User Growth at Airbnb,” posted at YouTube, April 11, 2016, youtube.com/watch?v=03mc78lKOwI
Newsweek Staff, “My Big Break: Yelp’s Jeremy Stoppelman,” Newsweek, October 21, 2009; Erick Schonfeld, “Citysearch Recasts Itself as CityGrid Media,” TechCrunch, June 2, 2010
JP Mangalindan, “The Trials of Uber,” Fortune, February 2, 2012, tech.fortune.cnn.com/2012/02/02/the-trials-of-uber/
Andrew Chen, “New Data Shows Losing 80% of Mobile Users Is Normal, and Why the Best Apps Do Better,” Andrew Chen blog (n.d.)
Downloadable Library of SaaS Resources, Pacific Crest Securities, pacific-crest.com/saas-survey-file-vault/
Lisa Jennings, “Study: Restaurants Improve Customer Retention Rates,” Nation’s Restaurant News, June 8, 2012
Tony Boobier, “Keeping the Customer Satisfied: The Dynamics of Customer Defection, and the Changing Role of the Loss Adjuster,” CILA report, July 2013
Ash Maurya, “The Achilles Heel of Customer Development,” Lean Stack, August 2009, leanstack.com/customer-development-getting-started/
Danielle Maveal, comment on Quora question “How did Etsy get its first batch of independent sellers when it started?” August 21, 2014
Bryan Hackett, “Tinder’s First Year User Growth Strategy,” Parantap Research & Strategy blog, March 3, 2015
Issie Lapowsky, “How Tinder Is Winning the Mobile Dating Wars,” Inc., May 23, 2013
Margaret Kane, “eBay Picks Up PayPal for $1.5 Billion,” CNET, August 18, 2002
Josh Muccio, “Brian Balfour of HubSpot—The Minimum Viable Test and How to Grow Your Startup,” Dailyhunt, April 27, 2015, dailyhunt.thepitch.fm/hubspot
“How to Increase Signups by 200%,” Treehouse blog, July 21, 2009
David Carr, “Giving Viewers What They Want,” New York Times, February 24, 2013
Robert J. Moore, “Applying the Lessons of ‘Moneyball’ and ‘Golden Motions’ to Your Business,” Boss (blog at New York Times), boss.blogs.nytimes.com/2014/06/10/applying-the-lessons-of-moneyball-and-golden-motions-to-your-business/
Keith Sawyer, “Zig Zag: The Surprising Path to Greater Creativity” (Jossey-Bass, 2013)
Simone Baribeau, “The Pinterest Pivot,” Fast Company, October 23, 2012
Leah Goldman and Alyson Shontell, “Groupon’s Billion-Dollar Pivot: The Incredible Story of How Utter Failure Morphed Into Fortunes,” Business Insider, March 4, 2011
Jawed Karim, University of Illinois commencement address, May 13, 2007
David Skok, “SaaS Metrics 2.0—A Guide to Measuring and Improving What Matters,” For Entrepreneurs from David Skok (blog) (n.d.)
CHAPTER THREE: IDENTIFYING YOUR GROWTH LEVERS
Sarah Perez, “Everpix: All Your Photos, Automatically Organized and Accessible from Anywhere,” TechCrunch, September 12, 2011, techcrunch.com/2011/09/12/everpix-all-your-photos-automatically-organized-and-accessible-from-anywhere/
“The Truth About Conversion Ratios for Downloadable Software,” Successful Software (blog) (n.d.), successfulsoftware.net/2009/04/23/the-truth-about-conversion-ratios-for-software/
Casey Newton, “Out of the Picture: Why the World’s Best Photo Startup Is Going Out of Business,” The Verge, November 5, 2013, theverge.com/2013/11/5/5039216/everpix-life-and-death-inside-the-worlds-best-photo-startup
Andy Johns, “Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront,” First Round Review (blog) (n.d.), firstround.com/review/indispensable-growth-frameworks-from-my-years-at-facebook-twitter-and-wealthfront/
Alex Schultz, “Lecture 6: Growth,” How to Start a Startup (blog), startupclass.samaltman.com/courses/lec06/
Jordan Crook and Anna Escher, “A Brief History of Airbnb,” slideshow at TechCrunch (n.d.), techcrunch.com/gallery/a-brief-history-of-airbnb/; “How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business,” First Round Review (n.d.), firstround.com/review/How-design-thinking-transformed-Airbnb-from-failing-startup-to-billion-dollar-business/
1Austin Carr, “19: Airbnb,” Fast Company’s Most Innovative Companies 2012, February 7, 2012, fastcompany.com/3017358/most-innovative-companies-2012/19airbnb
Jack Dorsey, “Instrument Everything,” eCorner (Stanford University), February 9, 2011, ecorner.stanford.edu/videos/2643/Instrument-Everything
Alex Schultz and Naomi Gleit, Facebook F8, “Ready to Grow” Breakout Session, April 21, 2010, original.livestream.com/f8industry/video?clipId=pla_a093cf1f-2d34-4e74-8377-9e54bc65d8e9
Rob Sobers, “$9 Marketing Stack: A Step-by-Step Guide,” Rob Sobers blog (n.d.), robsobers.com/9-dollar-marketing-stack-step-by-step-setup-guide/
Willix Halim, “Create a Full Company Growth Culture,” GrowthHackers Conference, February 18, 2016, https://growthhackers.com/videos/gh-conference-16-william-halim-svp-growth-freelancer-create-a-full-company-growth-culture
John Egan, “The 27 Metrics in Pinterest’s Internal Growth Dashboard,” John Egan blog, January 22, 2015, jwegan.com/growth-hacking/27-metrics-pinterests-internal-growth-dashboard/
Avinash Kaushik, “The Difference Between Web Reporting and Web Analysis,” Occam’s Razor (Avinash Kaushik’s blog) (n.d.), kaushik.net/avinash/difference-web-reporting-web-analysis/
CHAPTER FOUR: TESTING AT HIGH TEMPO
Associated Press, “College Football Games Are Getting Longer; Are They Too Long?” OregonLive (blog at the Oregonian), December 26, 2014; Phil Steele, “Offensive Plays per Game/Pace,” Phil Steele blog, January 14, 2016
Frederick F. Reichheld and Phil Schefter, “The Economics of E-loyalty,” Harvard Business School archives, July 10, 2000
Bryan Eisenberg, “3 Steps to Better Prioritization and Faster Execution,” Bryan Eisenberg website, December 3, 2010
“PIE Framework (Telestream case study),” WiderFunnel blog, August 28, 2015
Lars Lofgren, “My 7 Rules for A/B Testing That Triple Conversion Rates,” Lars Lofgren blog (n.d.)
CHAPTER FIVE: HACKING ACQUISITION
Ginny Marvin, “US Digital Ad Revenues Top $59.6 Billion in 2015, up 20 Percent to Hit Another High,” Marketing Land blog, April 21, 2016, marketingland.com/us-digital-ad-revenues-60-billion-2015-iab-174043
“Slowing Growth Ahead for Worldwide Internet Audience,” eMarketer blog, June 7, 2016, emarketer.com/Article/Slowing-Growth-Ahead-Worldwide-Internet-Audience/1014045
Sarah Frier, “Fab.com’s Ascent to $1 Billion Valuation Brings Missteps,” Bloomberg Technology blog, June 24, 2013, bloomberg.com/news/articles/2013-06-24/fab-com-s-race-to-1-billion-valuation-brings-missteps
James Currier, “[500DISTRO] Do You Speak Growth? Examining the Language Behind What Users Want,” August 12, 2014
Consumer Insights group, Microsoft Canada, “Attention Spans,” Spring 2015
Alyson Shontell, “How to Create the Fastest Growing Media Company in the World,” Business Insider, November 5, 2012; Upworthy, “The Sweet Science of Virality,” March 18, 2013 [slideshare], retrieved from: slideshare.net/Upworthy/the-sweet-science-of-virality
Charles Duhigg, “How Companies Learn Your Secrets,” New York Times Magazine, February 16, 2012
Molly Young, “Be Bossy: Sophia Amoruso Has Advice for Millennials and a Bone to Pick With Sheryl Sandberg,” New York magazine, The Cut (blog), May 26, 2014, nymag.com/thecut/2014/05/sophia-amoruso-nasty-gal-millennial-advice.xhtmll
Blake Masters, “Peter Thiel’s CS183: Startup—Class 9 Notes Essay,” Blake Masters blog, May 4, 2012
Brian Balfour, “5 Steps to Choose Your Customer Acquisition Channel,” Coelevate (blog), May 21, 2013, coelevate.com/essays/5-steps-to-choose-your-customer-acquisition-channel
Ivan Kirigin, “[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes,” August 13, 2014
David Skok, “Lessons Learned—Viral Marketing,” For Entrepreneurs from David Skok (blog) (n.d.)
Eventbrite, “Social Commerce: A Global Look at the Numbers,” Eventbrite blog, October 23, 2012, eventbrite.com/blog/ds00-social-commerce-a-global-look-at-the-numbers/
CHAPTER SIX: HACKING ACTIVATION
AdRoll, “What Is Retargeting?” 2016, adroll.com/getting-started/retargeting
Neil Patel, talk at Search Engine Journal Summit, Santa Monica, California, February 24, 2015, retrieved at: slideshare.net/SearchEngineJournal/1-neil-patel-final
John Egan, “Measuring for Engagement: Understanding User Gains, Losses & Levels of Interaction,” August 12, 2014
Neil Patel talk at Search Engine Journal Summit, slideshare.net/SearchEngineJournal/1-neil-patel-final
“How Adobe Converted Free Trial Downloads into Satisfied Customers,” Bunchball (blog), 2016, bunchball.com/customers/adobe
Adam Kleinberg, “Brands That Failed with Gamification,” iMedia, July 25, 2012, imediaconnection.com/articles/ported-articles/red-dot-articles/2012/jul/brands-that-failed-with-gamification/
Gabe Zichermann, “Cash Is for SAPS,” Gamification (blog), October 18, 2010
Jen Wieczner, “Starbucks Cards Now Have More Money Than Some Banks,” Fortune, June 10, 2016
BJ Fogg’s Behavior Model, “What Causes Behavior Change?”
Andrew Chen blog, “New Data Shows Up to 60% of Users Opt-Out of Push Notifications (Guest Post),”
John Egan, “Long-Term Impact of Badging,” John Egan blog, February 13, 2015, jwegan.com/growth-hacking/long-term-impact-badging/
Adam Marchick and Thue Madsen, “How to Craft Push Notifications That Users Actually Want to Receive,” Kissmetrics blog, 2016
BJ Fogg’s Behavior Model, “Triggers Tell People to ‘Do It Now!’ ” behaviormodel.org/triggers.xhtmll
Kyle Rush, “Optimization at the Obama Campaign: A/B Testing,” Kyle Rush blog, December 12, 2012, kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
CHAPTER SEVEN: HACKING RETENTION
Peter Drucker, “Management: Tasks, Responsibilities, Practices” (New York: Routledge, 2012)
Fred Reichheld, “Prescription for Cutting Costs,” Bain & Company report (n.d.)
Ellen Huet, “What Really Killed Homejoy? It Couldn’t Hold On to Its Customers,” Forbes, July 23, 2015
Daniel B. Kline, “Amazon Prime Improves Its Customer Retention Rate,” June 1, 2016, fool.com/investing/2016/06/01/amazon-prime-improves-its-customer-retention-rate.aspx
Jules Maltz and Daniel Barney, “Should Your Startup Go Freemium?” TechCrunch, November 4, 2012, techcrunch.com/2012/11/04/should-your-startup-go-freemium/
Brian Balfour, “Growth Is Good, but Retention Is 4+Ever,” May 10, 2015, retrieved at: youtube.com/watch?v=ch7aps2h8zQ
Alistair Croll and Benjamin Yoskovitz, “Lean Analytics: Use Data to Build a Better Startup Faster” (Sebastopol: O’Reilly Media, Inc., 2013)
Daniel B. Kline, “Amazon Improves Its Customer Retention Rate,” The Motley Fool, June 1, 2016, http://www.fool.com/investing/2016/06/01/amazon-prime-improves-its-customer-retention-rate.aspx
Christoph Janz, “From ‘A as in Amiga’ to ‘Z as in Zendesk,’ ” The Angel VC (blog), July 16, 2016, christophjanz.blogspot.com/2016/07/from-as-in-amiga-to-z-as-in-zendesk.xhtmll
Nir Eyal, “Hooked: How to Build Habit-Forming Products” (Portfolio: 2014)
Brad Stone, “The Everything Store: Jeff Bezos and the Age of Amazon” (Little, Brown: 2013)
Brad Stone, “What’s in Amazon’s Box? Instant Gratification,” Bloomberg, November 24, 2010
Dave Kim, comment on question “How did Yelp get initial traction and overcome the critical mass problem?” Quora, March 10, 2011
Zhongmin Wang, “Anonymity, Social Image, and the Competition for Volunteers: A Case Study of the Online Market for Reviews,” April, 2010, https://editorialexpress.com/cgi-bin/conference/download.cgi?db_name=IIOC2010&paper_id=336
Sarah Silbert, “The Inside Scoop on the Amex Centurion (Black) Card,” The Points Guy (blog), October 14, 2015, thepointsguy.com/2015/10/amex-centurion-black-card/
Sarah Buhr, “theSkimm on How to Rapidly Grow an Audience of Engaged Millennials,” TechCrunch, May 9, 2016, techcrunch.com/2016/05/09/theskimm-on-a-better-way-to-serve-the-news-to-young-professionals/
Justin Ellis, “How theSkimm’s Passionate Readership Helped Its Newsletter Grow to 1.5 Million Subscribers,” Nieman Lab blog, August 18, 2015
Jimmy Daly, “Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox),” Unbounce blog, March 9, 2015, unbounce.com/email-marketing/behavioral-emails-keep-customers-coming-back/
Cara Harshman, “The Homepage Is Dead: A Personalization Story,” Call To Action Conference, June 20, 2016, http://calltoactionconference.unbounce.com/speakers/2016-cara-harshman
Bing Gordon, “Five Things to Know About Retention Hacking,” KPCB blog, November 17, 2014
Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust, “Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing,” Marketing Science Institute blog, 2005, msi.org/reports/feature-fatigue-when-product-capabilities-become-too-much-of-a-good-thing/
David Pogue, “Simplicity Sells,” TED Talk, filmed February 2006, retrieved at: ted.com/talks/david_pogue_says_simplicity_sells?language=en
Jordan T. McBride, “Dan Wolchonok on Running Retention Experiments,” ProfitWell (blog), January 21, 2016, blog.profitwell.com/saasfest-recap-dan-wolchonok-on-running-retention-experiments
CHAPTER EIGHT: HACKING MONETIZATION
Colin Zima, “Growth Hacking with Data—How to Uncover Big Growth Opportunities with Deep Data Dives,” GrowthHackers.com, September 8, 2014
Elena Verna, “Product Experience Usability to Improve Growth,” GrowthHackers.com, February 18, 2016
Annabell Satterfield (Growth at BitTorrent), “Engaging Customers to Find Your Next Big Growth Opportunity,” GrowthHackers.com, February 18, 2016
Colin Zima, “Recommendations Are Easier Than You Think,” Looker (blog), December 22, 2014, looker.com/blog/recommendations-are-easier-than-you-think
Charles Duhigg, “How Companies Learn Your Secrets,” New York Times Magazine, February 16, 2012, retrieved at: nytimes.com/2012/02/19/magazine/shopping-habits.xhtmll?_r=0
William Poundstone, “Priceless: The Myth of Fair Value (and How to Take Advantage of It)” (Hill and Wang: 2011)
“The Price Is Right: Essential Tips for Nailing Your Pricing Strategy,” First Round Review (n.d.), retrieved at: firstround.com/review/the-price-is-right-essential-tips-for-nailing-your-pricing-strategy/
Patrick Campbell, “The Value Metric: Optimize Your Pricing Strategy for High Growth,” Price Intelligently, March 12, 2014, retrieved at: priceintelligently.com/blog/bid/195287/The-Value-Metric-Optimize-Your-Pricing-Strategy-for-High-Growth
Dana Mattioli, “On Orbitz, Mac Users Steered to Pricier Hotels,” Wall Street Journal, August 23, 2012, retrieved at: wsj.com/articles/SB10001424052702304458604577488822667325882
Dan Ariely, “Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions“, (Harper Perennial: 2010)
Steve Young, “How a Made-Up Product Increased Conversions by 233%,” Unbounce, August 14, 2012, retrieved at: unbounce.com/conversion-rate-optimization/made-up-product-increased-conversions/
Stuart Hall, “An App Store Experiment,” StuartKHall.com, June 20, 2013, retrieved at: stuartkhall.com/posts/an-app-store-experiment
“Top Apps on iOS Store, United States,” App Annie, September 16, 2016, retrieved at: appannie.com/apps/ios/top/
Sarah Needleman, “How Mobile Games Rake In Billions,” Wall Street Journal, July 28, 2106, retrieved at: wsj.com/articles/how-mobile-games-rake-in-billions-1469720088
Joe Pinsker, “The Psychology Behind Costco’s Free Samples,” The Atlantic, October 1, 2014, retrieved at: theatlantic.com/business/archive/2014/10/the-psychology-behind-costcos-free-samples/380969/
Steve J. Martin, Noah Goldstein, and Robert Cialdini, “The Small BIG: Small Changes That Spark Big Influence” (Grand Central Publishing: 2014)
Angie Schottmuller, “Social Proof Power Plays,” March 30, 2016, retrieved at: inbound.org/discuss/conversionxl-live-notes-slides-and-q-a-slideshare-s-now-included#angieschottmuller
“Conversion for E-commerce: Two Winning Tests for a Multilingual Online Florist,” Conversion Rate Experts (n.d.), retrieved at: conversion-rate-experts.com/daflores-case-study/
Aileen Lee, “Social Proof Is the New Marketing,” TechCrunch, November 27, 2011
Paras Chopra, “Focus Matters on a Landing Page and Here’s Why: 22% Increase in Sales,” Visual Website Optimizer, October 24, 2012
Jason Bosinoff, “Hacking Word-of-Mouth: Making Referrals Work for Airbnb,” Airbnb, March 27, 2014
CHAPTER NINE: A VIRTUOUS GROWTH CYCLE
Jon Russell, “Viddy, Once Touted as ‘The Instagram for Video,’ Will Shut Down on December 15,” TechCrunch, November 4, 2014
