Paid media strategy that holds up when the CFO asks hard questions.

I help brands scale acquisition and actually know what’s working – not just what the platforms claim.

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Hire a paid media strategist and fractional head of growth, ex-Tesla, €100M+ managed across 31 countries.

I’m a paid media strategist with 10+ years building acquisition programs from pre-seed to Tesla-scale. I understand measurement at a level most marketers don’t – incrementality, MMM, causal inference – which means I can tell you what’s actually driving revenue and what’s just showing up in platform dashboards. If your paid media needs senior strategic direction, start here.

Work Experience

31

markets with paid media launched – across NA, EMEA, and APAC

€100M+

paid media budget directly managed

20M+

unique viewers – first-ever YouTube campaigns at Tesla

30%

incremental leads – measured via incrementality testing, not platform reporting

The problem with most paid media advice

Book a 15-minute call
  • Most paid media strategists optimize dashboards. They trust what Google and Meta tell them. They can’t explain why attributed conversions don’t match real revenue.
  • When your CFO or board asks about marketing efficiency, your team quotes platform ROAS. Finance runs the numbers and gets a different story. Nobody can reconcile the gap, so budget decisions get made on gut feeling and whoever argues loudest.
  • That gap between what the platforms report and what’s actually happening is where most paid media money gets wasted. Closing it is what I do.

I work with companies that:

  • Sell to consumers or businesses (D2C, e-commerce, subscription, SaaS, B2B)
  • Have product-market fit and need to scale acquisition efficiently
  • Spend €50K+/month on paid media, or are scaling toward that
  • Want to know what’s actually working, not just what platforms report
  • Need senior strategic expertise their team or agency lacks

WAYS TO WORK TOGETHER

Senior growth leadership embedded with your team.

FRACTIONAL HEAD OF GROWTH

I become your strategic partner for paid media – designing channel mix, budget allocation, scaling strategy, and test roadmaps. I bring measurement rigor to every decision, so you can defend your spend when the CFO asks.

What I do:
Design and own paid media strategy across channels
Build measurement frameworks that reveal what’s actually incremental
Establish testing methodology for channel expansion
Hire, coach, and align your marketing team
Provide strategic oversight of agencies and vendors

Best for:
Companies scaling acquisition without a senior growth hire, or teams navigating a leadership transition and needing interim expertise.

Engagement: 10-20 hours/week for 6+ months
Investment: €5-12K/month depending on scope

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Strategic diagnosis of your paid media and growth engine.

GROWTH AUDIT

I audit your paid media architecture, measurement setup, and channel mix – then deliver a prioritized 12-month roadmap with quick wins you can execute immediately.

Includes:
Paid media architecture review (all platforms)
Measurement and attribution audit
Channel efficiency analysis
Competitive positioning assessment
Budget allocation recommendations
12-month roadmap + immediate quick wins

Engagement: 2-4 weeks
Investment: €8-15K

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Lightweight access to senior strategic input, without the overhead of scheduled calls.

ASYNC ADVISORY

You get a senior paid media strategist in your corner – answering questions, reviewing dashboards, pressure-testing decisions. On your schedule, not mine.

Three tiers to match your stage and needs:

BASE (€2K/month)
Private Slack channel with direct access
24-48 hour response time
Up to 15 questions/month
Text or Loom video replies
Monthly dashboard review
Best for: Seed to early Series A, €50-100K/month spend

PRO (€3K/month)
Everything in Base, plus:
1x 30-min call/month
Up to 25 questions/month
Priority same-day response
Quarterly strategy review
Best for: Series A, €100-250K/month spend

SCALE (€4-5K/month)
Everything in Pro, plus:
2x 30-min calls/month
Unlimited questions
Ad-hoc Loom audits
Team coaching access
Best for: Series B+, €250K+/month spend

Commitment: 3-month minimum (all tiers)

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Intensive sessions to upskill your team or operationalize your marketing tools.

WORKSHOPS & SPRINTS

Team Workshops (half-day or full-day)
Topics: Paid Media Strategy & Testing, Measurement for Marketers, Incrementality Fundamentals, AI for Marketing Teams, AI Search Visibility (AEO/GEO)
Includes custom curriculum, interactive exercises, templates, and 30-day follow-up Q&A.

Half-day: €5-8K | Full-day: €8-15K

Marketing AI Adoption Sprint (4-6 weeks)
You bought the AI tools. Your team isn’t using them. I build custom playbooks, decision workflows, and team training so your marketing AI stack gets used week-to-week.
Covers: MMM/incrementality platforms, AI creative tools, AI analytics, AI audience targeting.

Investment: €8-15K

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Marketing acquisition due diligence for PE/VC firms evaluating targets or portfolio companies.

VC DUE DILIGENCE PACKAGE

I assess whether a company’s marketing efficiency is real or attribution theater – and what the growth headroom actually looks like.

Deliverable: 15-20 page standardized report covering:
Paid media spend efficiency analysis
Channel mix assessment (concentration risk)
Measurement maturity evaluation
Team capability assessment
Growth headroom estimate

Investment: €4-6K per report
Timeline: 1-2 weeks

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About

I’ve spent 10+ years building paid media strategies for brands at scale – from travel and automotive to D2C, subscription, and B2B.
I’ve managed campaigns across 31 countries in Europe, North America, and APAC. I’ve built growth teams from scratch, and I’ve inherited
teams and turned them around.
I care about measurement. I’ve integrated incrementality testing into marketing operations at Tesla, and pushed companies I’ve worked with since to do the same. I don’t report on platform metrics and call it a day.
Based in Italy. Working with teams across Europe and the US.

More About Me
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