Reading Time: 4 minutesMarketing Talent and the New $100k H-1B Fee How US Companies Can Fill Leadership Gaps Fast with EMEA-Based Fractional & Interim Talent Last updated: September 24, 2025 – Not legal advice. TL;DR On September 19, 2025, the White House issued a Proclamation that requires a $100,000 payment to accompany any new H-1B petition filed after…
Reading Time: 7 minutesA list of tactics a company can employ when operating in a declining or stagnating market.
Reading Time: 2 minutesWhy CTV and Podcasts Are Your Next $40B Goldmine U.S. CTV and OTT ad revenue will exceed $30B in 2025. Podcast ad spend is set to hit $4.46B this year. Marketers want scale with control, and these channels deliver.CTV adoption sits in 87% of U.S. homes, powered by AVOD and FAST. Expect CTV spend to…
Reading Time: < 1 minuteAI Adoption in Business: “Buy, Don’t Build”? The “Buy, Don’t Build” conclusion is a bit of an oversimplification of the famous recent “State of AI in Business” report by MIT. The study indeed found that companies buying AI solutions succeeded 66% of the time, while internal builds succeeded only 33% of the time.But if you…
Reading Time: 2 minutesWhy Smaller Brands Gain Ground in AI Responses Across independent studies, LLMs show more citation depth and a stronger tilt toward relevance than pure authority signals. That shift opens real room for lower ranked but high quality pages to surface. Here’s what the research says (so far). Rankfuse reports a negative correlation between domain authority…
Reading Time: 2 minutesSearch’s Cognitive Bottlenecks: What LLMs Solve (And What They Don’t) Google drops a list of blue links plus infinite scroll.By contrast, an LLM produces one synthesized paragraph and a handful of citations.Within cognitive psychology, this can be framed as a reduction in working-memory saturation, and it’s a UX improvement.People can juggle about four bits of…
Reading Time: 3 minutesA Pragmatic Framework for the CMO Dashboard I first became familiar with the problem of vanity-metric overload more than ten years ago when I picked up Lean Analytics. The book warned that page views, social followers, and assorted “likes” could feel rewarding while concealing deep performance issues. Experience has confirmed that warning again and again:…
Reading Time: 2 minutesA Sharply Divided Future for Content Discussions about AI Overviews siphoning content and traffic keep intensifying inside marketing circles. Publishers need a way to block model crawlers while still giving real people full access. The goal is not hiding information; it is control over how material is processed and reused online. But no tool currently…
Reading Time: 2 minutesFirst Google, Now OpenAI: Reddit’s Search Takeover Since mid-2023, Reddit’s content has been appearing more frequently in Google search results, fueled by an update that prioritized “helpful content” from forums and community discussions. This spike in visibility is unparalleled in the history of Google search; according to SISTRIX data, Reddit’s visibility on Google’s U.S. search…