EMEA-Based Fractional & Interim Marketing Leadership

A practical alternative to H-1B hiring – start in days, not months.

CFO-grade growth. Measurement that moves budgets.

Who it’s for: U.S. companies that paused or slowed U.S. sponsorship (e.g., H-1B) and need senior marketing leadership now – without relocating talent.

Why this page exists

Sponsorship costs, visa uncertainty, and long hiring cycles can stall your quarter. I provide fractional (2–3 days/week) and interim (full-time, time-boxed) leadership from EMEA with U.S. time-zone overlap – so you keep shipping campaigns, decisions, and revenue while you reset longer-term hiring.

Start time: usually 5–10 business days
Overlap: 4–8 hours/day with U.S. teams (ET–PT coverage via early/late EMEA hours)
Travel: ad-hoc for QBRs/offsites

I deliver personally and, when useful, bring vetted specialists (analytics/creative/dev) under my direction.

What I deliver in the first 90 days


A decision system that Finance will defend, and the execution to make it real.

  • Executive Growth Audit (weeks 1–2)
    • Interviews, data/creative sampling, funnel & spend review
    • CFO Decision Memo: what to stop/start/scale next quarter and by how much
  • Choose the operating track (weeks 3–12)
    • A. YouTube + CTV Lift Lab
      • Brand Lift & geo tests, creative/audience matrix
      • MMM calibration and quarterly budget-reallocation memo
    • B. Experimentation & Incrementality PMO (includes MMM orchestration)
      • Test backlog, design reviews, pass/fail thresholds
      • MMM vendor selection, data table spec, lift↔MMM calibration
      • Quarterly reallocation rules co-signed with Finance
    • C. AI in Marketing Enablement
      • Use-case backlog, guardrails (quality, brand, risk), enablement workshops
      • ROI dashboard: hours saved, outputs shipped, funnel impact
  • Cadence
    • Weekly working session, monthly exec readout, quarterly reallocation memo

Typical 90-day outcomes

  • Evidence-backed budget shift (e.g., +8–12% toward winning video/CTV construct)
  • Test velocity ↑, zombie tests ↓, CAC/LTV trend improved
  • AI throughput up (hours saved and assets shipped) with governance in place

(Not legal advice. For contractor/EOR and immigration specifics, involve your counsel.)

Engagement models

Fractional CMO (remote, part-time)

Best for: companies needing senior leadership and governance while recruiting.

Cadence: 2–3 days/week, weekly exec sync, quarterly board/QBR support.

Typical investment: from €12k/month, 3-month minimum.

Interim Head/Director (remote, time-boxed)

Best for: backfilling a vacancy or orchestrating a critical quarter/launch.

Cadence: full-time equivalent for a defined period (8–16 weeks).

Typical investment: custom SOW aligned to scope/tempo.

Add-on sprints (often used inside the previous two)

Paid Search Profit Architecture (4–6 weeks): value-based bidding blueprint, PMAX guardrails, CFO readout.

AI Search Visibility & Entity Map (6 weeks): entity/schema plan and AI-overview presence tracking.

Pricing & what drives cost


Typical ranges (guidance, not a quote):

  • Experimentation & Incrementality PMO: €4-7k/month (6-month min) + optional €10k setup
  • AI in Marketing Enablement: €3-5k/month (3–4 months)

Drivers of investment: number of markets, data readiness, vendor orchestration, cadence intensity, internal resourcing

Floor: I take on new retainers from €3.5k/month. If you need day-to-day channel execution, I’ll recommend an agency and stay on governance.

How we’ll work together (4 steps)

  • Diagnose: Executive Growth Audit → CFO Decision Memo
  • Design: tests, models, and enablement with pass/fail thresholds
  • Decide: monthly/quarterly reallocation memo with Finance
  • Reallocate & Repeat: move budget, ship the plan, measure, iterate

Proof & relevance (selected themes)

  • Global growth leadership with multi-market budgets and measurable lift
  • Business-side MMM orchestration (priors, objectives, finance-grade readouts)
  • Experimentation/automation programs in complex orgs
  • PMM & RevOps operating cadence that lands with Sales and Finance

FAQs

Yes. I schedule 4–8 hours/day overlap with ET–PT. On-site visits are available for key workshops, launches, or board/QBRs.

Yes, both models are common. I’ll align with your Legal/HR on engagement structure. (You should obtain jurisdiction-specific legal/tax advice.)

Discovery call this week → SOW within 48-72 hours → start in 5–10 business days (faster if scope is narrow).

I focus on governance and decision systems. I’ll coordinate with your in-house team/agency or recommend one; I don’t replace them.

I’m a bridge and force-multiplier. Many clients keep me for a quarter or two while they search, then retain me for governance.

Commonly: all the main ad platforms and editors; their brand lift and esperiment features; SA360, DV360; GA4, Looker; verification (e.g., IAS/MOAT); geo testing and MMM vendors or open-source; model ops with client ML teams when relevant; enablement stacks (content, LLMs) under governance; Slack and Notion for communication.

When Finance needs decisions they can defend: lift→MMM calibration, budget reallocation rules, test governance, and AI enablement that saves time without risk.

If you need a pure media buyer, a large creative buildout, or an unpaid trial. I also limit concurrent clients to protect responsiveness.

Ready to keep your quarter on track?

Book a 30-minute intro or start with the Executive Growth Audit.

Executive Growth Audit Book a 15 minute intro