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Rethinking SMART Goals


A recent study in Educational Psychology examined goal-setting strategies through a critical lens. The research compared three approaches:

  • Traditional SMART Goals
  • “Do Your Best” (DYB) Goals
  • Open-Ended Exploratory Goals 

Performance Across Goal Types

Creative performance remained consistent regardless of goal-setting method, challenging the long-held belief that hyper-specific goals drive optimal results.

Nuanced Differences Matter

While DYB and open goals might seem similar, the research revealed “Do Your Best” goals marginally outperformed completely open-ended approaches in originality and effort.

  1. Context is King: Goal-setting isn’t one-size-fits-all.
  2. Structured vs. Flexible: Different tasks require different approaches.
  3. Creativity Needs Breathing Room: Overly rigid goals can stifle innovation.
  • In structured environments, SMART goals remain valuable
  • For creative and exploratory tasks, more flexible goal-setting should be considered
  • We should integrate different approaches based on specific project needs

Another proof productivity isn’t about rigid frameworks, but about strategic flexibility.

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