Reading Time: 2 minutesHow Do You Build a Culture of Experimentation in Your Company? Marketing and analytics are constantly churning out new buzzwords: big data, AI, omnichannel… the real test, though, is whether these approaches boost profit or cut costs. 𝗬𝗼𝘂𝗿 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻: If you want to prioritize economic impact, you can sweep away buzzwords by committing to…
Reading Time: < 1 minuteValue-Driven Dashboarding A former manager of mine was tasked with unifying our marketing data. At the time, we were jumping between scattered reports. Having our morning coffee while manually building on-the-fly reports in SA360 was a regular Monday. So, we built our first official dashboard: a flashy, visually pleasing setup. But there was one problem:…
Reading Time: 3 minutesBuilding distribution requires value-driven posts over emotional ones. Data shows 3x more shares and search traffic when focused on value vs engagement.
Reading Time: 12 minutesDespite ideological debates, GDP per capita remains a reliable and robust metric for evaluating a country’s human development. This article explores the correlation between GDP per capita and many measures, ranging from corruption and poverty to resources and education.
Reading Time: < 1 minuteA 2024 study exploring 12 dominant leadership styles (7 samples, 5 countries, multiple organizations, 4k participants) found out there’s massive redundancy and overlapping across them, and they might very well not exist.
Reading Time: < 1 minuteRethinking SMART Goals A recent study in Educational Psychology examined goal-setting strategies through a critical lens. The research compared three approaches: Performance Across Goal Types Creative performance remained consistent regardless of goal-setting method, challenging the long-held belief that hyper-specific goals drive optimal results. Nuanced Differences Matter While DYB and open goals might seem similar, the…
Reading Time: 2 minutesTesla’s Q4 2023 Digital Ads: Texas Results It doesn’t happen every day that a report I personally wrote gets quoted in an S&P 500 company’s earnings call! The metrics referenced by Tom Zhu on yesterday’s call come directly from my performance report. After scaling Google Ads in Q3 2023, my focus is now on YouTube…
Reading Time: 8 minutesNotes on ‘An Elegant Puzzle: Systems of Engineering Management’ by Will Larson (2019) Read in May 2023 Organizations Tools Approaches Culture Careers Appendix
Reading Time: 2 minutesNotes on ‘Scientific Advertising’ by Claude C. Hopkins (1923) Read in Apr 2023 This book proves that Performance Marketing (including concepts like ROAS, ad reach, headline testing, pricing, intent matching, customer-centricity, tracking, etc.) is over 100 years old!It also reveals how the black and white contrast between an old world of “Mad Men”-like purely creative…